Samantha Hoffman, public fire and life safety officer for Barrie Fire and Emergency Service, Barrie, Ontario, has been named the 2014 Fire and Life Safety Educator of the Year.
Hoffmann has been using NFPA educational materials since 1989. She began her fire safety career as the Fire Marshal and Emergency Planning Coordinator for the Hospital for Sick Children in Toronto, introducing the Learn Not to Burn Preschool Program to the young patients.
More recently, after joining Barrie Fire and Emergency Service she took Learn Not to Burn to new heights through a partnership she developed with the TVO Kids television program, seen by thousands of children every day. Hoffmann is a frequent guest and helps create programming. She launched the “Push the Button” campaign to encourage children and their parents to test their smoke alarms and has helped develop videos and online safety games. Hoffmann reaches out to older adults through an acting troupe, using Remembering When messaging to deliver fire safety in a fun atmosphere.
Her fire chief says her passion for public education comes from a genuine love of people and a desire to help.