Traditional and social media played a big role in the success of this years’ “Keeping Our Kids Safe–School Outreach Program,” in which NFPA’s Learn Not to Burn® program was prominently featured. Sponsored by the Fire Marshal’s Public Fire Safety Council and the Council of Canadian Fire Marshals and Fire Commissioners in partnership with Scholastic Canada, the campaign encourages families to develop and practice a home fire escape plan and adopt other fire safety measures.
Scholastic Canada shipped lesson plans to 60,000 classroom teachers throughout Canada to coincide with Fire Prevention Week 2015. Nearly 1,000 registered for a drawing to win prizes, including a fire safety pizza party, educational DVD’s, and Sparky the Fire Dog® dolls. In addition, the teachers committed to teaching LNTB Preschool, Kindergarten, or Grade 1.
More than 500 residents and teachers followed, re-tweeted, or issued original tweets about the campaign; PSA’s were aired by more than 125 radio stations in eight provinces and the Safe at Home Canada website received 7,128 visitors and 61,683 page views during the campaign period.
Fire officials received a number of comments from teachers about the LNTB program:
- “The lessons are easy to use and very valuable. Thanks!” - Wheatley, Ontario (Grade 3)
- “A wonderful resource which is laid out and easy to follow. It's great for the students and they can relate to the lessons easily.” - Fort Saskatchewan, Alberta (Grade 1)
- “Learn Not to Burn is a fantastic program. It offers many teaching resources and children enjoy it and learn from it.” - Blackville, New Brunswick (Grade 2)
“This campaign is very rewarding,” says NFPA Public Education Field Advisor Art Pullan. “It gives the fire departments the resources they need to work collaboratively with educators. It’s an amazing show of support from Scholastic Canada and NFPA.”